In last month’s Dispatches section, we ran the news that Air New Zealand was set to launch brand new seating options in its economy section. With these new options now available, Air NZ has released a micro-documentary detailing the process, which is eerily entertaining for a documentary about airline seating. We dig the James Bond-themed intro.

Apparently the designers cast a pretty wide net in the brainstorming process, going as far as to mock up “standing seats” (Your guess is as good as ours) and bunk bed seating (“Excuse me while I stick my sweaty foot in your face, bunkmate”). What they eventually settled on is pretty cool. Check it out: